It is normal when you start a business not knowing where to start, everything is new and very confusing, all the tools seem important to you and you want to use them all so as not to miss any good opportunity. That is why today we bring you the 3 main mistakes in the world of marketing that entrepreneurs make when opening their businesses.
- Not knowing your brand; It is very common to think that just by having a very innovative idea, other people will follow it, but to inspire people you must have your branding well defined. Who are you and why do you matter? Knowing your brand 100% will make it easier to project its value to your audience.
- Use all social networks; Another common mistake is wanting to use all the social networks that exist from WhatsApp business to Pinterest, but not all social networks work for all businesses, there are some that work more with certain networks and others not, so before opening a thousand accounts that You will not be able to manage it better. Define your objectives and choose a strong social network and two support networks, it will be easier to manage.
- Advertise without knowing how to segment; The last mistake and the most common of all, putting money to the beast to your publications. Sometimes we believe that the more money we put into our paid advertising, the more followers and sales we will have, BIG MISTAKE, paid advertising will only be profitable if you know how to segment well, I mean, reach your ideal audience, in the area that you need, of the correct age range and interests, otherwise you will only be throwing your money away because yes, you can have a great reach BUT it will not be capitalized on sales or loyal followers. Do an analysis before you need to make your investment profitable.
And as a personal tip, remember to go from little to a lot.
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