The Key Skills of a Marketer

A Marketer carries out the entire strategy of a brand based on the objectives, that is, if he wants to position the brand, he must do it through channels, such as the metrics of consumer habits to review the user’s needs and thus reach the aim.

Research the market

What a marketer must do is investigate the market he or she is going to target.

Analyze the metrics:

Your Marketer, apart from studying your market, must study the metrics of your company’s current numbers, that is, interaction on the web, social networks, loyal customers, average sales, dwell time and bounce rate.

Use specialized programs:

Detect and interpret metrics to review the current situation of the company, one of the most common is Google Analytics.

Create and monitor the strategy

La estrategia debe gestionarse día a día, no puede pausarse o dejar de revisar, ya que debes comprobar si la táctica de estrategia que realizaste está funcionando y está llegando a su objetivo, de no ser así puedes realizar una planeación para cambiar la estrategia.

Establish the relationship between clients

The marketer does not communicate directly with the client, but he does provide a way to relate to the client, that is, if the client prefers to communicate directly with the client or formalize in a more face-to-face way?

Segmentation and targeting:

Identify specific market segments and develop targeted campaigns to reach the right customers at the right time with the right message.

Product development:

Collaborate with product development teams to understand customer needs and design products and services that meet those needs.

Advertising and promotion campaigns:

Create and execute advertising and promotional campaigns that increase brand awareness and generate interest in the products or services offered.

In conclusion, the marketer studies the market, the client and develops plans that allow the growth of the company he works for.